On April 2, Ralph Lauren staged its first runway show in China—and across Asia—presenting the 2025 Spring Collection at Shanghai’s ROJO Art Space.
Drawing from the laid-back elegance of the Hamptons, the collection explored the intersection of coastal ease and metropolitan refinement, unfolding as a poetic meditation on nature, time, and style.
The show featured menswear, womenswear, and childrenswear from the Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren lines. It also marked the debut of a “see now, buy now” model in Asia, making the brand’s timeless American sensibility immediately available to consumers.
Models including Du Juan, Hu Bing, and Ai Tominaga walked through shafts of filtered light, conjuring the languid charm of a Hamptons escape. In a palette of soft hues and crisp silhouettes, the collection invited the audience into a world that felt at once cinematic and deeply personal—rooted in Ralph Lauren’s enduring vision of beauty.
Inspired by the designer’s longtime retreat in the Hamptons, the show captured scenes of East Coast serenity: windswept fields, salty breezes, sun-dappled stables, and expansive blue skies—all reimagined through a lens of polished romance.
Accessories played a supporting yet standout role. THE RALPH bags, with interiors referencing vintage sports cars, underscored Lauren’s passion for fine Italian craftsmanship. Meanwhile, the limited POLO PLAY 2025 Hamptons Blue runway bag, in a crisp oceanic tone, offered a sharp finishing touch to the season’s styling.
The show drew a wide constellation of celebrities and cultural figures from across the region—among them Jing Boran, Qi Wei, Cecilia Cheung, Huang Xuan, Chen Lijun, Charlene Choi, Jeffrey Ngai, Song Joong-ki, Krystal Jung, Hikari Mori, Nakajo Ayami, Huang Xuanting, Liu Yiling, Force Jiratchapong, Zee Pruk—underscoring the brand’s growing influence in the Asia-Pacific.