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Sephora Embraces C-Beauty and Douyin to Drive Traffic

Sephora is adapting to China's fast-moving beauty market
fresh Closes Wuhan MixC Location

A subtle realignment reveals the LVMH-owned skincare brand's continued recalibration in China.
Orveda Unveils First-Ever Flagship Boutique in Shanghai

As it deepens its China strategy
HARMAY Launches First Airport Store

Retail innovation takes off with a flexible, co-creative approach to beauty travel
Amouage Gets an Official Chinese Name — and Mixed Reviews

Consumers are not so impressed
AMOUAGE Opens First Asia-Pacific Flagship in Shanghai

The brand introduces its official Chinese name
Balenciaga Unveils World’s Largest Flagship in Beijing

With archive couture exhibition
Chantecaille Debuts First Mainland China Boutique in Shanghai

Launched “Nature Land” Pop-Up
HUNTER Deepens China Retail Push

Launches flagship expansion across Beijing, Shanghai and Hangzhou
ECCO Reimagines Shanghai Flagship

Fuses function with Nordic soul

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