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De Beers Reframes Its Scarcity Narrative with Desert Diamonds

Facing a sluggish retail environment, De Beers is pivoting to unique, earth-toned stones to capture the growing demand for personalized luxury in China.
Louis Vuitton Makes Global Beauty Debut in China

But lipstick prices spark controversy
Longchamp Enters Fragrance Market with Interparfums Partnership

Brand’s first fragrance set for 2027 debut
Chow Tai Fook Debuts New High Jewellery Line Rooted in Chinese Culture

A confident step toward a new era of creative and cultural leadership
Camel Expands Into Beauty—Bringing Outdoor Expertise to Skincare

Positioned between global luxury and local mass market brands
Brunello Cucinelli Launches Perfumes in China

Both perfumes are available in three sizes
Sephora China Welcomes FENTY BEAUTY to Its Full-Channel Lineup

Find Your Fenty Fit
FENDI Unveils It’s First Ever Fragrance Collection

It will be available in mainland China on September 26th

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