ConCall originated from the WeChat official account "ConCall" (ID: HerecomesConCall). Under the management and creative team consisting of veteran industry professionals, ConCall adheres to the principles of being intelligent, useful, courageous, and fun, continually providing users with information, insights, and analysis.
When we say SMART, we are dedicated to telling every fashion business story well, especially the operating logic, strategies, skills and success or failure experience that are not widely known to consumers. What makes the fashion industry unique is that it has more aesthetics, display, and communication, than other industries, which are not only supported by digital and technological rationality, but also come from human uncertainty, making it more complex, more challenging, and more enchanting. We aim to present in-depth observations and analyses behind events in feature articles, with each article being a journey of exploration to uncover the treasure trove of business wisdom together with you.
When we say USEFUL, it's based on our self-assessment of our value proposition. ConCall doesn't position itself as a self-proclaimed commentator but strives to provide intellectual services to brands and industry professionals. We will start from what you want and need, endeavoring to offer practical solutions to real-world problems through our professional expertise and resource network. In a world that no longer requires yet another media lecturer, we aim to be your consultant and assistant.
When we say COURAGEOUS, it reflects our commitment to "speak what we know and say it all". We firmly believe that "without freedom of criticism, praise is meaningless". With a sincere and honest intention, we will directly question anything people don't understand, challenge any injustice, and criticize any illogicality. The purpose of criticism is to provide the industry with a sincere voice, opportunities for communication, and a platform for debating.
When we say FUN, it's not just about maintaining a style of "using simple and vivid language to tell interesting stories." We won't overly using jargon or internet slang, nor will we replace information with slogans. On the contrary, we hope the content of every article will make you laugh out loud while being inspired. However, the "fun" we are seeking includes presenting vibrant individuals, speaking out on hot topics, staying attuned to emerging trends, and resonate with the trend of the times. In the era of information overload, ConCall aims to provide you with efficient and enjoyable content services.
Today, with the launch of our official website in both Chinese and English, ConCall has evolved into one of the most reputable Chinese fashion industry information exchange platforms known for its professionalism and objectivity.
The establishment of the official website further enhances the flexibility and timeliness of information dissemination for ConCall, while the English content output helps users worldwide gain a deeper understanding of China's fashion industry in real time.