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Puma Opens Brand Archive Center in Shanghai

A new experience puts Puma’s fashion evolution and design heritage in the spotlight.
How Much Commercialization Can Hyrox Take?

Every brand wants a piece of Hyrox
Crocs Picked the Wrong Collaboration Partner

Luckin Coffee brought plenty of attention to Crocs, but not enough consumers willing to pay for the shoes.
Penhaligon's Brings the Portraits Universe to Life With Immersive Exhibition

Conceived and executed by Penhaligon's China team, the global exhibition makes its debut in Shanghai before traveling to London.
The Unexpected Winner of Spider-Man’s Chinese Premiere

Ahead of the new Spider-Man premiere, a viral street photo turned into a fast-paced retail campaign, putting local brand Semir in the spotlight.
How a Top Mathematician Sparked Cartier's Latest Viral Moment

Should luxury brands bet more on smarts than stardom?
Roger Dubuis Brings Geneva Watchmaking to Beijing in Global Tour Debut

The "Movements of the Sky" exhibition highlights the brand’s signature innovations like the biretrograde display and four sprung balances.
Gucci and Jannik Sinner Reunite for the House’s Latest Campaign

The project also highlights the House’s longstanding relationship with tennis
ACG Signs World-Class Trail Runner Yao Miao to All Conditions Racing Department

Building a more vibrant outdoor ecosystem together
M·A·C Invites Shanghai Into a Soft-Focus World

Launched PowderKiss Collection

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