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What Arc’teryx’s “Ascending Dragon” Controversy Reveals About Brand Ambition in China
A controversial art-led campaign that backfired
Guerlain’s Empowerment Playbook: More Than Just Emotional Appeal
An In-Depth Conversation with Gabrielle Saint-Genis, President and CEO of Guerlain
Van Cleef & Arpels Doesn’t Play the Trend Game—And That’s Exactly Why It Works in China
A masterclass in cultural storytelling and strategic patience
China’s Next Fashion Takeover? Capital Goes Global—Again
From Anta to Bosideng, a new generation of Chinese buyers is redefining cross-border fashion M&A
CHICMAX Bets on Nan Beauty
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How Fashion Brands Are Cracking Xiaohongshu’s Code
Brands are finding new ways to turn authenticity into influence
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Aveda shows its full potential in China
Watches Face a Soft Reality in the Hard Luxury Game
Familiar problems still deserve fresh attention
Global Beauty Giants Slash Jobs — China No Longer Exempt
The beauty industry enters a phase of structural contraction
What C-Beauty Can Learn from K-Beauty’s Global Playbook
Valuable lessons for going global
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