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How Fashion Brands Are Cracking Xiaohongshu’s Code

Brands are finding new ways to turn authenticity into influence
Aveda Unveils Its Complete Vision with Shanghai Flagship

Aveda shows its full potential in China
Watches Face a Soft Reality in the Hard Luxury Game

Familiar problems still deserve fresh attention
Global Beauty Giants Slash Jobs — China No Longer Exempt

The beauty industry enters a phase of structural contraction
What C-Beauty Can Learn from K-Beauty’s Global Playbook

Valuable lessons for going global
Michael Rider’s First Celine Collection Is a Masterclass in Playing It Safe

His strategy may not excite the fashion crowd—but it makes sense for LVMH
Delphine Arnault Should Be Pleased

Jonathan Anderson’s Dior debut isn’t about disruption—it’s about rebuilding, carefully
What Labubu’s Viral Moment Reveals About the Fashion Industry’s Blind Spots

It’s not just about being cute
Has Kering Found Its Perfect Match?

A bold shake-up that’s both shocking and strategic
Being a “Rising Star” Isn’t Easy

Don’t let a tiny crack become a major collapse

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