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Guerlain’s Empowerment Playbook: More Than Just Emotional Appeal

An In-Depth Conversation with Gabrielle Saint-Genis, President and CEO of Guerlain
CHICMAX Bets on Nan Beauty

But is it too late for China’s makeup artist boom?
Aveda Unveils Its Complete Vision with Shanghai Flagship

Aveda shows its full potential in China
Global Beauty Giants Slash Jobs — China No Longer Exempt

The beauty industry enters a phase of structural contraction
What C-Beauty Can Learn from K-Beauty’s Global Playbook

Valuable lessons for going global
Why Bloomage Biotechnology Has Good Reason to Be Worried

The veteran makes the move
Pola Orbis Shutters Beijing Subsidiary

The Japanese beauty group begins restructuring amid years of decline
Parfums de Marly Brings Its First Global Pop-Up to Shanghai

Being “niche” is no longer enough in China’s crowded fragrance market
Harmay Debuts First Jiangsu Store in Nanjing

After a Quiet Phase, the Retail Disruptor Returns to Aggressive Expansion
YUESAI Signaling a Clearer Marketing Shift

Harnessing celebrity power to fuel a new wave of desire

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