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Parfums de Marly Brings Its First Global Pop-Up to Shanghai

Being “niche” is no longer enough in China’s crowded fragrance market
Harmay Debuts First Jiangsu Store in Nanjing

After a Quiet Phase, the Retail Disruptor Returns to Aggressive Expansion
YUESAI Signaling a Clearer Marketing Shift

Harnessing celebrity power to fuel a new wave of desire
Maison Francis Kurkdjian Shutters Its First China Store

In China’s luxury fragrance market, storytelling matters — and MFK isn’t saying enough
Tatcha Pulls Back in China Amid Strategic Channel Reset

Unilever’s Prestige Brand faces reality check in a hyper-competitive market
L’Oréal Sets Its Sights on 150 Million Chinese Consumers by 2030

A bold goal even for a beauty giant
Orveda: Hand Care Deserves a Closer Look

“Armed to the Teeth” is more than just a saying
The Future of Shiseido Professional: Where Art Meets Technology

Henkel is reshaping its brand communication strategy
When Shiseido Sets Its Sights on China's Smaller Cities

Pressure as the Best Driving Force

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