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Nike Cuts Online Ties with Major Chinese Distributors to Regain Control

By ending digital partnerships with giants like Topsports, Nike is making a bold move to fix its pricing and protect its brand image in China's fierce e-commerce market.
Sephora Embraces C-Beauty and Douyin to Drive Traffic

Sephora is adapting to China's fast-moving beauty market
fresh Closes Wuhan MixC Location

A subtle realignment reveals the LVMH-owned skincare brand's continued recalibration in China.
Orveda Unveils First-Ever Flagship Boutique in Shanghai

As it deepens its China strategy
Louis Vuitton Makes Global Beauty Debut in China

But lipstick prices spark controversy
Longchamp Enters Fragrance Market with Interparfums Partnership

Brand’s first fragrance set for 2027 debut
Sephora Welcomes DOCUMENTS

Brings the cult Chinese fragrance house to a wider audience
HARMAY Launches First Airport Store

Retail innovation takes off with a flexible, co-creative approach to beauty travel
Shiseido’s Low-Profile Cross-Border Mall Finally Gets Noticed

After four months online, users still ask: “Is this even legit?”
Chow Tai Fook Debuts New High Jewellery Line Rooted in Chinese Culture

A confident step toward a new era of creative and cultural leadership

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