Longines Unveils Limited Edition Snake Year Watch

On December 11, Longines officially opened its new direct store at the Swatch Art Peace Hotel in Shanghai. Matthias Breschan, CEO of Longines, Xie Qi, Vice President of Longines China, and Longines Ambassador Eddie Peng were present for the ribbon-cutting ceremony. At the same time, the brand launched the new Conquest Heritage Snake Year Zodiac Limited Edition Watch.

To celebrate the upcoming Chinese New Year and the Year of the Snake, Longines invited renowned artist and professor at the Central Academy of Fine Arts, Wu Jian’an, to create the special totem, which is engraved on the back of the watch. The new Conquest Heritage Snake Year Zodiac Limited Edition Watch was unveiled as a special New Year’s offering. This limited edition timepiece is available in only 2025 pieces worldwide. During the event, CEO Matthias Breschan, Vice President Xie Qi, Ambassador Eddie Peng, and artist Wu Jian’an revealed the watch.

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