Zendaya and On Announce Long-Term Collaboration

On has just announced that Zendaya will be joining them as a global brand partner, marking the start of an extensive collaboration that spans several years. Together, they plan to dive deep into sports and lifestyles, create an exciting line of sports products, and roll out innovative brand campaigns.

“It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official,” said Zendaya.

The collaboration kicks off with a creative film titled "Dream Together," starring Zendaya and directed by C Prinz. The film sparks a conversation about how movement can bring people together.

“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created.” - Behind the scenes with Zendaya on the set of Dream Together.

“We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big,” said David Allemann, On’s cofounder. “We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”