FENTY BEAUTY Teams Up with Sephora and JUST.FOTO to Reimagine the Beauty Pop-Up

To celebrate the launch of its new Gloss Bomb Stix, FENTY BEAUTY is rolling out an offline campaign across China with a distinctly Gen Z twist—combining makeup, interactive tech, and social sharing. Partnering with Sephora China and digital photo brand JUST.FOTO, the initiative aims to offer a fresh, playful spin on beauty discovery.

Running from June 21 to July 31, the campaign sees JUST.FOTO photo booths popping up in 10 Sephora stores nationwide, transforming the beauty retail experience into something more immersive and instantly shareable.

At the heart of the rollout is the limited-time “Glow With STIX” activation, held from June 21–30 at JUST.FOTO’s flagship store in Shanghai. There, guests can test-drive the full FENTY FACE lineup, receive personalized makeup styling, and head straight into a dedicated photo booth setup to capture their look—with digital sticker prints made for social media moments.

The collaboration blends Sephora’s inclusive beauty vision with FENTY’s mission of self-expression and JUST.FOTO’s fun, fashion-forward aesthetic—delivering a multi-brand experience designed around spontaneity and self-confidence.

The campaign’s hero product, FENTY BEAUTY Gloss Bomb Stix, features a creamy oil-based formula enriched with vitamin E, squalane, and sunflower seed oil, designed to offer weightless hydration and bold, full-coverage color across a range of lip tones.

For FENTY BEAUTY, the initiative is as much about identity as it is about product—encouraging users to play, pose, and post their way into a new kind of beauty culture.