FENTY BEAUTY Teams Up with Sephora and JUST.FOTO to Reimagine the Beauty Pop-Up

To celebrate the launch of its new Gloss Bomb Stix, FENTY BEAUTY is rolling out an offline campaign across China with a distinctly Gen Z twist—combining makeup, interactive tech, and social sharing. Partnering with Sephora China and digital photo brand JUST.FOTO, the initiative aims to offer a fresh, playful spin on beauty discovery.

Running from June 21 to July 31, the campaign sees JUST.FOTO photo booths popping up in 10 Sephora stores nationwide, transforming the beauty retail experience into something more immersive and instantly shareable.<