Louis Vuitton has advanced its presence in airports, shifting from expanding their store network to curating content-specific stages.
In a vibrant nod to the new Louis Vuitton Colormania travel line this November, a series of travel pop-up installations have taken residence at five airports across China, including Beijing Capital, Beijing Daxing, Shanghai Hongqiao, Chengdu Tianfu, and Guangzhou Baiyun.
These pop-ups showcase Louis Vuitton's quintessential Horizon suitcases and Keepall travel bags, set against an inspiring backdrop echoing the rainbow hues from the Louis Vuitton "City Guide" collection, creating an immersive travel-inspired ambiance. Additionally, travelers can avail themselves of an exclusive service offered at these locations, personalizing select pieces with unique travel-themed motifs to make their journey even more memorable.
Louis Vuitton continues its tradition of crafting imaginative, elegant, and practical luggage, handbags, and accessories, embodying the essence of "the art of travel". The fresh Colormania series brings a spectrum of seven rainbow colors to the forefront, offering a versatile selection of travel essentials. These include the signature Horizon suitcases, Keepall bags, along with travel-friendly wallets and passport holders, all fashioned from the signature Monogram Macassar canvas and highlighted by vividly colored leather detailing.