Longines Marks 100 Years of Zulu Time with Immersive Night in Beijing

To mark the 100th anniversary of its pioneering dual-time watch, Longines staged an atmospheric “Zulu Time 1925” on June 19 at the Hong'en Taoist Temple in Beijing, revealing a modern reimagining of its time-traveling heritage.

First launched in 1925, the original Zulu Time was one of the earliest wristwatches to feature multi-time zone functionality—designed for aviators and global explorers navigating the dawn of long-distance travel. A century later, Longines is reasserting its mastery of chronometry with the launch of the Spirit Zulu Time 1925, a tribute to the brand’s legacy and a nod to its ongoing pursuit of precision in an ever-globalized world.

In remarks that underscored Longines’ place in watchmaking history, the executives described the new timepiece as “a symbol of emotional and mechanical synchronicity, connecting wearers across geographies and eras.”<