On, MM6 Maison Margiela, and Bally Unveil CNY Limited Edition Collections

To mark the arrival of the Snake Year Spring Festival, brands blend diverse cultural elements into their designs and events, creating a unique blend of tradition and contemporary style.

On

Swiss sports brand On has launched a limited edition 2025 Chinese New Year collection inspired by the zodiac and Spring Festival blessings. The collection features special edition Cloud X 4 and Cloudtilt sneakers, alongside new clothing, accessories, and children's shoes for the holiday. To strengthen its local cultural ties, On has also introduced the "Blessings On" New Year campaign, bringing festive cheer to Chinese consumers.<