Givenchy Beauty Names Zhao Liying as Global Makeup Ambassador

On July 15, Givenchy Beauty announced Chinese actress Zhao Liying as its new global makeup ambassador, spotlighting a figure known for her poised elegance and unwavering dedication to her craft.

From hit dramas like The Journey of Flower, The Story of Minglan, to The Wind Blows from Longxi, Zhao has won accolades across China’s top film and television awards — including the Feitian, Golden Eagle, and Hundred Flowers Awards — establishing herself as one of the most bankable stars of her generation. Off-screen, she is equally admired for her confident presence and independent spirit, which aligns seamlessly with Givenchy Beauty’s ethos: embracing individuality while honoring timeless sophistication.

“We are thrilled to welcome Zhao Liying to the Givenchy Beauty family,” said Romain Spitzer, CEO of Givenchy Beauty. “Her artistic excellence, inner radiance, and commanding presence as a modern woman perfectly reflect the brand’s values.”

In her first campaign for the brand, Zhao wears the new Le Rouge Velvet Matte Lipstick in shade N05 — a warm nude apricot that draws inspiration from Givenchy’s couture atelier on Paris’s Avenue George V. With its velvety matte texture and sleek black packaging adorned with a silver 4G emblem, the lipstick channels the house’s heritage and fashion-forward vision in one sophisticated stroke.