Xuelei Unveils the World’s Largest Fragrance Museum in Guangzhou

On July 9, Chinese fragrance house Xuelei officially opened the doors to its long-awaited fragrance museum in Guangzhou — a 7,000-square-meter sensory playground that now stands as the largest institution of its kind globally.

Marking the brand’s 30th anniversary, the Xuelei Fragrance Museum represents a major milestone in the company’s evolution from perfume maker to cultural ambassador. With a mission to revive and globalize Chinese fragrance traditions, the museum aims to bridge the past and the present, East and West, while offering the industry a high-profile platform for cultural dialogue and commercial collaboration.<