Ralph Lauren Brings Tennis-Inspired Campaign to Cities Across China

This summer, Ralph Lauren is celebrating the spirit of tennis with a new multi-city campaign across China. The campaign’s first stop opened in Beijing, where sport, culture, and fashion intersect in an immersive homage to Wimbledon.

At the heart of the event is a fully immersive Wimbledon-inspired experience, designed to reflect the deep connection between Ralph Lauren and the legendary championship it has partnered with since 2006. The brand’s long-standing partnerships with the US Open and Australian Open, forming a powerful narrative around excellence on and off the court.

To mark the Beijing debut, tennis champions Li Zhe and Duan Yingying took part in an inspiring panel on the winning mindset, offering guests first-hand insights into how mental discipline, strategic thinking, and relentless effort shape a champion’s journey—both in sport and in life. The forum was followed by a friendly exhibition match, adding drama and elegance to the event. A professional coach was also on hand to guide attendees through the nuances of tennis technique, blending sport with style.

The event space immersed guests in Wimbledon’s iconic visual language—deep green and royal purple—complete with strawberries and cream for a quintessentially British touch. Visitors could engage in interactive tennis activities and preview the 2025 Polo Ralph Lauren Wimbledon Capsule Collection, a showcase of refined sportswear embodying the brand’s timeless elegance and pursuit of greatness.