Roger Dubuis Marks 30 Years with Immersive Shanghai Showcase

Roger Dubuis kicked off the Asia chapter of its 30th anniversary world tour in Shanghai on July 12, unveiling an immersive exhibition at Hengfu Art Center that reflects its bold, high-octane horological identity.

The show invites visitors into the brand’s multi-sensory world, tracing its evolution from a humble Geneva workshop to a rule-breaking innovator that fuses watchmaking with contemporary art, motorsport, and mechanical theatre.

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