Jimmy Choo Names Bai Lu as Asia-Pacific Ambassador

On June 13, Jimmy Choo named Chinese actress Bai Lu as its new brand ambassador for the Asia-Pacific region.

To mark the announcement, the brand collaborated with Bai Lu, photographer Ren Shenyun, and stylist Min Rui on a new campaign shot in the scenic outskirts of Beijing. In the visuals, Bai Lu brings her signature energy and elegance, breathing new life into the summer collection.

“Bai Lu embodies everything Jimmy Choo stands for,” said Creative Director Sandra Choi. “She’s not only a gifted actress, but she also radiates confidence and effortless sophistication. We’re thrilled to welcome her into the Jimmy Choo family.”

Bai Lu also shared her enthusiasm for the partnership: “It’s an honor to join the Jimmy Choo family. I’ve always admired the brand’s dedication to creativity and craftsmanship—it allows me to express my style with both joy and confidence.”