fresh Taps Actor Li Yunrui as Brand Ambassador

LVMH-owned skincare brand fresh has appointed Chinese actor Li Yunrui as its latest brand ambassador, marking the beginning of a new chapter centered around authenticity, youth, and innovation.

The announcement coincides with the relaunch of fresh’s upgraded Black Tea “Super Mask” duo—designed for day and night routines—with Li Yunrui as the face of the campaign. Together, the partnership aims to highlight the brand’s enduring values: natural ingredients, time-honored traditions, and cutting-edge skincare science, all rooted in the joy of real, results-driven self-care.

Known for his composed charm and youthful vitality, Li represents a new wave of confident, multi-dimensional Chinese talent. His personal ethos—centered on calm strength and inner clarity—mirrors fresh’s philosophy of skincare as a grounding, joyful ritual.