SOAR Running Enters China

British high-performance running brand SOAR has officially entered the Chinese market, launching on June 30 with a dedicated flagship store on Tmall. The move is backed by a strategic partnership with sportswear giant Topsports, which will serve as the brand’s exclusive local operator.

Founded in 2015 by British designer Tim Soar, the label is built on the philosophy that “Form Must Follow Function.” Its collections focus on three core pillars—Fit, Function, and Feel—balancing performance innovation with materials science and minimalist design. SOAR has cultivated a loyal following among elite runners, with gear purpose-built for everything from urban marathons to alpine trail races.<