Tiffany & Co. Unveils Two New Creations in China for the 2025 Chinese New Year

To celebrate the upcoming 2025 Lunar New Year, Tiffany & Co. has exclusively launched two new creations in China: the Tiffany Lock Ruby Necklace and a new piece from the Elsa Peretti® Snake collection.

The Tiffany Lock collection, one of the brand’s most iconic designs, represents the timeless protection of love. Inspired by a brooch that was gifted by a husband to his wife in 1883, the newly launched Tiffany Lock Ruby Necklace combines elegant design with a deep emotional significance. Designed to resemble a lucky red lock, it symbolizes the power of love and wishes for good fortune in the year ahead. Starting January 1, 2025, it will be available in select Tiffany stores in North America, Japan, and the Asia-Pacific region.

To mark the Year of the Snake, Tiffany also introduces a new addition to the Elsa Peretti® Snake collection. This launch also celebrates the 50th anniversary of Elsa Peretti’s iconic partnership with Tiffany. Starting in December, the Elsa Peretti® 18K rose gold diamond-studded Snake bracelet and ring will be available at Tiffany stores and online in China.