Sephora CEO Takes Over Greater China Operations

Sephora’s Global CEO, Guillaume Motte, has officially taken over the company’s Greater China operations, according to Bloomberg. This leadership shift follows the departure of Alia Gogi, former President of Sephora Asia, at the end of last year for personal reasons.

This move signals Sephora’s renewed commitment to expanding its presence in the Greater China beauty market.

In the past year, Sephora China has been actively adapting to local consumer preferences, bringing in popular brands like Fenty Beauty, UNISKIN and The Ordinary. At the same time, the company has launched more interactive and engaging marketing campaigns, boosting its brand visibility and influence. So far, these strategic changes have yielded positive early results, with notable increases in store traffic during the Chinese New Year and Valentine’s Day.

With Guillaume Motte now personally leading Sephora’s Greater China business, the company is poised to accelerate its market expansion and strengthen its competitive edge in the region.

As competition intensifies among global beauty giants in China, companies like L’Oréal, The Estée Lauder Companies, and Shiseido are making leadership and strategic shifts to strengthen their local operations:

• Shiseido appointed Fran Law as VP of APAC Travel Retail Business Development, bringing in expertise from L’Oréal’s APAC Travel Retail division.
• The Estée Lauder Companies promoted Stéphane de La Faverie to CEO, signaling a renewed focus on global growth.
• L’Oréal China appointed Meng Yingqi as General Manager of L’Oréal Paris China, reflecting its commitment to strengthening its position in the Chinese market.