Longchamp Enters Fragrance Market with Interparfums Partnership

For ambitious luxury houses eager to deepen their emotional connection with consumers, fragrance has long been the next frontier. Now Longchamp — best known for its leather goods but increasingly a full lifestyle label — is joining the race.

On July 22, the French brand announced a licensing deal with Interparfums SA, marking its official entry into the fragrance arena. The partnership will see Interparfums handle everything from product development to global distribution, with the first fragrance scheduled to launch in 2027. The agreement runs through the end of 2036.

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