Louis Vuitton Makes Global Beauty Debut in China

On August 20, Louis Vuitton launched its long-awaited beauty line La Beauté, choosing China as the site of both its global debut and the opening of its first-ever beauty flagship, located at Nanjing’s Deji Plaza. The launch signals the brand’s intent to turn beauty into a core revenue driver amid a challenging luxury environment.

The debut collection spans 55 lipsticks (in both matte and satin finishes), 10 tinted lip balms, and a curated selection of accessories including cases, cosmetic bags, brush sets, and blotting papers. Notably, eyeshadows have yet to hit the market. Priced at RMB 1,200 (approx. $165) for a lipstick and RMB 510 for a refill, the collection will go live globally on August 29, following a limited pre-sale on WeChat.<