What is Vuitton looking for from Pharrell William?

On the Louis Vuitton's appointment of Pharrell Williams, ConCall would like to discuss the following two questions beyond the news facts:

1. Why does Louis Vuitton again choose designers of unconventional backgrounds to lead its menswear?
2. What makes Pharrell Williams stand out from other rumored emerging designers?

ConCall：

The appointment of Pharrell Williams indicates further that in the fashion business someone of solid fashion background is not necessarily always in the win. A fashion and pop-culture icon such as Pharrell Williams, who is a multi-talent for being a songwriter, music producer, as well as a part-time fashion designer meeting the brand’s values in the sweet spot, given a design team to support his creative vision in line with the brand under the pre-conditioned strategy, he can also outshine other candidates in the head of creative department tussle game.

A seemingly astonishing move, this appointment speaks the true vision Louis Vuitton has for the menswear department, which accounts for a small proportion of the brand’s revenue: considering the success after Virgil Abloh leading menswear to a streetwear leaning style, the house is bound to continue on this new legacy with a high-profile celebrity figure.<