FENDI Unveils It’s First Ever Fragrance Collection

As the centenary of the Roman Maison draws near, FENDI reveals it’s first ever fragrance collection.

The collection has seven fragrances, representing seven personalities in the FENDI family, and as many emblematic places.

This olfactory story of FENDI family is rooted back to 1925, when Adele Casagrande Fendi and her husband Edoardo Fendi opened a fur and leathergoods workshop in Rome.

Three perfumers have successfully crafted the fragrances that the Maison's creators have imagined: Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, and Delfina Delettrez Fendi, Artistic Director of Jewellery, as well as Kim Jones, Artistic Director of Couture and Womenswear, all closely involved throughout the entire artistic process.

Orange blossom absolute from Tunisia or bergamot from Calabria region in Italy, Atlas cedar, patchouli from Indonesia, iris from France, vanilla from Madagascar... 18% on average of natural and artisanal raw ingredients that compose the palette of Quentin Bisch, Fanny Bal and Anne Flipo, the three perfumers who created the seven fragrances in the collection.

FENDI invited the finest master glassmakers to craft a refillable bottle for this collection. The very design of the bottle, its brass details, and the delicacy of its cap signed by the iconic FF recall the founders' initial credo: master the material and offer it its purest, noblest expression.

Each fragrance is inspired by one of the outstanding personalities of this close-knit chosen family. Their memories infused the perfumers to create the olfactory stories expressed in each composition, with tenderness, humor, simplicity.

“The fragrance collection tells the story of FENDI from another point of view. It expresses the essence of the Maison in a different way, by telling its story in a different language. Today, at FENDI, we can readily say that we have explored and used all the senses," Silvia Venturini Fendi said.

This collection exclusively available in FENDI boutiques and at fendi.com from June 20th. It will be available in mainland China on September 26th at selected boutiques, fendi.cn and WeChat online boutique.