On September 4th, Canada Goose announced its participation in the 6th China International Import Expo (CIIE) to be held in Shanghai, demonstrating the brand's confidence in China's economic development and its steadfast commitment to long-term investment in the Chinese market.
In 2022, Canada Goose made its debut at the CIIE, showcasing its iconic high-end functional products within a 200-square-meter exhibition space. The brand also hosted special events to launch its latest product series and collaborations and highlighted its latest progress in sustainability and corporate social responsibility. Through this opportunity, Canada Goose aimed not only to showcase its brand history and premium products to visitors but also to establish a strong connection with Chinese culture and build up business relationships.<