BOSS Opens First-Ever China Flagship Store in Shanghai

On January 12, BOSS unveiled its highly anticipated flagship store at Jing'an Kerry Centre in Shanghai—the largest BOSS store in China to date. Joining the celebration was World Champion swimmer and brand ambassador Wang Shun.

Dressed in the BOSS Spring/Summer 2025 collection, Wang Shun took on the role of honorary store manager, welcoming guests. He also visited the second-floor “Out of Office” pop-up installation, where he personally crafted coffee to share with attendees. “It's an honor to be part of this exciting moment as the honorary manager of BOSS's flagship store,” Wang Shun shared. “As I enter my third year of partnership with BOSS, I'm proud to witness its evolution and contribute to its growing connection with Chinese consumers.”

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