Breitling to Raise Prices in China Amid Market Shifts

Breitling will raise its prices in the Chinese market by an average of 3 to 4 percent, effective May 15, as the Swiss watchmaker cites evolving market conditions and the need to uphold its longstanding commitment to precision craftsmanship and premium service.

Founded in 1884, Breitling has been deepening its retail footprint in China over the past few years. The brand now operates more than 70 boutiques in nearly 50 cities, reflecting the country’s growing importance to its global strategy.