Sephora Welcomes DOCUMENTS

On July 3, Sephora unveiled its latest local brand partner: DOCUMENTS, the Chinese fragrance label whose ascent has captivated the country’s beauty insiders. The move follows months of speculation, after Sephora teased the upcoming launch of a trend-driven domestic brand that would “excite fans and bring joy.”

DOCUMENTS enters Sephora with the exclusive debut of Eau de Parfum formats for three of its bestsellers—“OFF,” “SENSITIVE,” and “VOID.” Also on shelf: signature scents “NAIVE” and “INTER CEDAR,” now in new wearable concentrations, plus a range of scented hand creams. Together, the offering builds a more expansive, approachable DOCUMENTS universe—without compromising its refined olfactory identity.<