On April 2, M·A·C Cosmetics threw a celebratory beauty party at the Shanghai World Expo Creative Showground to mark two decades in the Chinese market. The spotlight was on the brand’s latest base innovation — the Powder Plus Foundation, the newest addition to its New Studio Fix lineup.
Global ambassador Jolin Tsai took center stage at the launch, joined by brand friends Wu Yanni, Yu Jingtian, and Curley Gao.
Powered by M·A·C’s proprietary LAYERFIX technology, the foundation promises 24-hour oil control and 12-hour wear. It comes in nine shades tailored to Asian skin tones, designed to deliver a seamless, natural-matte finish. The new compact is shade-matched to M·A·C’s Studio Fix Fluid Foundation, offering users a flawless base pairing for everyday wear.<