L'Oréal Group's Highlights at CIIE

As L'Oréal Group marks its 25th anniversary in the Chinese market, it aligns with the theme of this year's CIIE, " Brings World Toward a Brighter Tomorrow". The group presents a range of exciting offerings. The exhibition zones are all incorporate the concept of water philosophy from Chinese traditional culture. The exhibition showcases a total of 225 items, featuring new product launches such as "1 New Brand + 4 New Technologies + 1 New Experience + 2 New Investments." Additionally, the "Exhibitor to Investor" five-year anniversary special zone shows L'Oréal's evolution alongside the CIIE over the past five years, celebrating CIIE's 5th anniversary and China's new era of development.

Outside the exhibition zones, L'Oréal will also release the "White Paper on the Transformation of Chinese Beauty" in collaboration with China Business Network, a preview of the micro-documentary "Beauty Rediscovered" in partnership with CCTV, and will host the "New Momentum of Beauty" concept launch and the inaugural China-Japan-Korea Beauty Industry Innovation Summit.

ConCall：

Being one of the earliest international conglomerates who enter the Chinese market, L'Oréal Group's 25-year journey has allowed it to deeply understand China’s social culture and market logic. The group's significant investments in infrastructure, funds, social welfare projects, and more have solidified a symbiotic relationship with China, demonstrating their importance as an active member of the community.