L'Oréal Group's Highlights at CIIE

As L'Oréal Group marks its 25th anniversary in the Chinese market, it aligns with the theme of this year's CIIE, " Brings World Toward a Brighter Tomorrow". The group presents a range of exciting offerings. The exhibition zones are all incorporate the concept of water philosophy from Chinese traditional culture. The exhibition showcases a total of 225 items, featuring new product launches such as "1 New Brand + 4 New Technologies + 1 New Experience + 2 New Investments." Additionally, the "Exhibitor to Investor" five-year anniversary special zone shows L'Oréal's evolution alongside the CIIE over the past five years, celebrating CIIE's 5th anniversary and China's new era of development.<