Harmay Debuts First Jiangsu Store in Nanjing

Harmay is once again moving at full speed. On April 29, the cult favorite beauty and lifestyle retailer opened its first store in Jiangsu, located inside Nanjing’s Jinling Central. The opening marked the final milestone in its rapid “four stores in one month” rollout, signaling the brand’s return to the frontlines of China’s new retail battleground.

Like all Harmay locations, the new store continues the brand’s “one store, one design” ethos. Dubbed the “Jinling Paper Warehouse,” the concept pays tribute to sustainability, featuring cardboard-based interiors—from shelving to countertops to playful sculptural installations—all made from recycled packaging materials.

 <