UGG Unveils New York Feel House Curated by Ferg

Even before the leaves begin to turn in Central Park, UGG is already a step ahead—gearing up New Yorkers and global tastemakers with fresh winter footwear.

From October 24 to 28, UGG unveils the latest chapter of its Feel House experience, this time curated by New York–born musician and artist Ferg. Set in Manhattan, the immersive space brings to life defining moments from the brand’s heritage—mirroring the themes of its current “Iconic From The First Step” campaign—while spotlighting the four pillars at the heart of UGG’s identity: heritage, innovation, community, and creativity.

Located on West 14th Street between 9th Avenue and Washington Street, each floor of Feel House is dedicated to one of these foundational narratives. Across three levels, visitors can explore exclusive product drops, archival and ongoing collaborations, personalization services, and curated storytelling moments. The journey begins in the dramatic “U” Tunnel, a sculptural entryway designed to transport guests into the brand’s universe.<