Gucci and Jannik Sinner Reunite for the House’s Latest Campaign

Gucci has once again teamed up with Italian tennis star and Global Brand Ambassador Jannik Sinner for its latest Made in Italy campaign, a celebration of the House’s heritage and contemporary Italian identity.

Rooted in Gucci’s origins, the campaign finds a fitting protagonist in Sinner, whose achievements and authenticity have made him one of the defining figures of modern Italian sport. From making history on the court to forging his own path beyond it, the World No. 1 has built a reputation for balancing respect for tradition with a distinctly individual approach—qualities that closely align with Gucci’s own values and vision.

As Gucci’s Global Brand Ambassador, Sinner embodies the campaign’s interpretation of a modern Italian spirit, reflecting a combination of excellence, confidence, and originality. The project also highlights the House’s longstanding relationship with tennis, a sport that has inspired Gucci’s creative universe for more than five decades. Over the years, that connection has evolved into an ongoing dialogue between athletic performance and personal style, viewed through the House’s distinctive lens.

To mark the launch of the campaign, Gucci and Sinner hosted an intimate dinner in London on June 22, bringing together friends of the House for an evening celebrating Italian craftsmanship, culture, and sport.

The event comes as Sinner prepares for his sixth consecutive appearance at The Championships, Wimbledon, where the Italian champion will compete as the current World No. 1 in the ATP rankings, further cementing his position at the forefront of the sport.