Shanghai Plaza 66 Hosts 2024 HOME TO LUXURY Annual Gala

From November 15 to 17, Shanghai Plaza 66 celebrated the 2024 HOME TO LUXURY annual gala under the theme "Timeless Legacy," creating an unparalleled event in Shanghai’s luxury scene.

This year’s gala boasted an all-star lineup featuring Asian superstar RAIN and acclaimed singer Faye, alongside an array of immersive showcases and exclusive trunk shows from top international brands. The number of participating brands, guest attendance, and event sales performance of members all hit record highs.

Over the past year, Shanghai Plaza 66 has expanded its offerings to meet diverse consumer demands, introducing over 30 new brands, including the first China or Asia flagship stores for several global luxury houses.

Speaking at the opening ceremony, Mr. Derek Siu Fai Pang Senior Director – Hang Lung Mainland Business Operation, said: “Shanghai Plaza 66 is a leading fashion landmark that continually evolves to Lead high-end fashion trends and deliver world-class shopping and lifestyle experiences. As we celebrate the eighth edition of HOME TO LUXURY, I am thrilled to see unprecedented brand partnerships and extend my heartfelt gratitude to our tenants and our loyal ‘HOUSE 66’ members. With our commitment to a customer-first approach, Plaza 66 will keep elevating premium lifestyles and contributing to Jing’an District’s ‘100-billion-yuan business district,’ setting a new benchmark for world-class commercial landmarks and innovative retail spaces.”

Highlighting the event were celebrity appearances hosted by numerous luxury brands and a star-studded culinary collaboration featuring three Michelin-starred chefs. Stefan Stiller of Taian Table reimagined traditional grains in layered modern dishes. Tom Ryu of NABI put a fresh spin on iconic Korean cuisine, while Jérôme Tauvron of LUMIÈRES JéJé introduced playful elements to French fine dining, redefining artistic gastronomy.

Throughout the three-day gala, global luxury brands curated exclusive experiences around the "Timeless Legacy" theme. Van Cleef & Arpels presented a whimsical new collection through interactive games, while Dior dazzled guests with a golden photo booth. CELINE merged style, artistry, and self-expression in a bespoke mirrored installation, and Qeelin brought traditional Dunhuang craftsmanship to life. Moncler celebrated winter with a snow-themed display, and GOYARD showcased its craftsmanship in a trunk-making exhibit. Other brands, including Thom Browne, Miu Miu, PIAGET, Bottega Veneta, Burberry, MIKIMOTO, and Penhaligon’s, offered photo-worthy moments, interactive events, and gourmet indulgences. Meanwhile, Ermenegildo Zegna officially opened its Plaza 66 store on November 15.

Members enjoyed special perks throughout the event, including triple points on November 15, double points from November 16 to 17, and quintuple points on dining purchases. Additional highlights included gift redemptions, exclusive new-member surprises, and hourly prize draws, ensuring an unforgettable experience for all attendees.