Byredo Opens “Page Blanche” Pop-Up in Shanghai

Luxury fragrance house Byredo has launched an immersive, week-long pop-up titled Page Blanche on Shanghai’s Anfu Road, transforming a two-story space into a sensory meditation on intimacy, nostalgia, and purity—centered around the brand’s signature Blanche fragrance.

The ground floor invites visitors into a stylized domestic setting, where a pristine, white-toned “laundry room” becomes the starting point for an olfactory narrative. Billowing bedsheets evoke the shared tenderness of home, while a custom scent bar and poster photo zone offer multi-sensory engagement—from scent and sight to taste.<