Parfums de Marly Brings Its First Global Pop-Up to Shanghai

As niche fragrance brands continue to tap into China’s booming beauty market in 2025, simply staging a pop-up or hosting a brand event is no longer sufficient to make an impact—or prove commitment.

French perfume house Parfums de Marly recently debuted a new offline experience in Shanghai inspired by its scent Delina, culminating in the launch of its first global themed pop-up store, “Delina Garden,” in Shanghai’s fashionable Xintiandi district. Established in 2009 by perfumer Julien Sprecher, the maison draws creative inspiration from Château de Marly, channeling the opulence and artistry of 18th-century French perfumery into modern luxury fragrances.

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