3CE Taps ZEROBASEONE’s Zhang Hao as Face of Base Makeup

K-beauty label 3CE has named Zhang Hao—a breakout member of ZEROBASEONE and the first Chinese idol to debut as No.1 on a Korean survival show—as the new ambassador for its base makeup category. The partnership marks a bold new chapter for the brand as it introduces the Fitting Mesh Cover Cushion, a next-gen complexion product aimed at Asian consumers.<