Pola Orbis Shutters Beijing Subsidiary

POLA ORBIS HOLDINGS INC.(Pola Orbis) has announced it will dissolve its Beijing-based subsidiary, Orbis Beijing Inc. (Orbis Beijing), in a long-overdue move that reflects deeper structural troubles in the group’s China strategy. The announcement, made during a May 26 board meeting, brings the legacy beauty group back into the spotlight after years of near silence on China’s beauty scene.

Launched in 2008, Orbis Beijing was tasked with overseeing the mainland China business of Orbis, part of Pola Orbis. The timing couldn’t have been more strategic: the brand entered the market during the height of the Weibo era, when Pola, Orbis, and Three dominated online chatter—and shoppers were willing to jump through hoops to access their cult-favorite products.

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