Longchamp Brings Parisian Street Vibes to Beijing

French luxury brand Longchamp has unveiled a Parisian-style pop-up experience at Beijing’s Taikoo Li Sanlitun, transforming the commercial hub into a whimsical journey through the streets of Paris. The installation pays tribute to craftsmanship and art through the lens of the brand’s Fall 2025 collection.

Brand ambassador Li Yitong, friend of the house Li Sirong, and newly appointed Wang brand ambassador Manyu made surprise appearances, stepping into roles as one-day shopkeepers in a recreated flower shop, café, and bakery—each corner offering guests a slice of life in the French capital.<