SPOTLIGHT| Qeelin Announces Lay Zhang as Global Brand Ambassador

In celebration of its 20th anniversary, the fine jewellery brand Qeelin officially announces Lay Zhang as Global Brand Ambassador. Qeelin looks forward to a collaboration that will embrace cultural transmission with daring style and embark on a journey that embodies modernity and oriental aesthetics.

Marked by tremendous energy and an incredible depth of talent, award-winning musician, singer, dancer and actor, Lay Zhang has blazed an artistic trail across a variety of stages. After making a remarkable debut 11 years ago overseas as a member of pop group EXO, he returned to China, where the multi-hyphenate became renowned for his work in music, film and television, and as an M-Pop star that took Mandarin pop music beyond its borders to the rest of the world. Now among Asia’s most influential artists, Zhang continues to explore ways to integrate Chinese undercurrents into modern creativity, in the same way Qeelin has been reinterpreting oriental symbols for its contemporary designs. Both aim to break the artistic mould while maintaining the essence of traditional culture. It is this shared belief that makes this an exciting partnership.

Since its dazzling establishment in 2004, Qeelin has been crafting fine and stunning jewellery that has consistently embodied the richness of Chinese cultural heritage and imbued the process of creating jewellery with infinite aesthetic possibilities. As Qeelin's most celebrated creation, the signature Wulu collection carries within its minimalist elegance traces of wisdom and blessings, and its graceful lines signify the inherent beauty of balance and harmony. Exquisite craftsmanship and ingenuity woven into each piece immerse the cultural legacy in the modern world. Zhang pairs the Wulu 18 rose gold necklace with his inimitable style, paying tribute to the classic elements. Wearing the jewellery in a fresh, enchanting way complements his twist on contemporary chic, and showcases an impressive interpretation of inner strength.

“Lay has shown off his passion and love for Eastern culture on the international stage and has made it his mission to push the boundaries of style with extraordinarily unique expression,” says Dennis Chan, Founder and Creative Director of Qeelin. “His philosophy is perfectly in tune with Qeelin’s foundational brand philosophy. Because of this mutual spirit, it is only natural that we would be attracted to each other. This collaboration is fate. It is also a clash of styles that greatly inspires both of us.”

Known for fusing avant-garde aesthetics with art, and reimagining iconic symbols, Qeelin is thrilled to begin a new journey upon its 20th anniversary. By joining forces, the fine jewellery brand will explore hand-in-hand with Lay Zhang the pinnacle of self-expression, sparking creativity and extraordinary visions that will resonate and shine across a wider global realm.