Sulwhasoo Unveils "Skin Longevity" Vision at Shanghai Event

Sulwhasoo recently hosted its "Skin Longevity" launch at Shanghai’s Amanyangyun hotel. The brand’s global ambassador, Im Yoon-ah, made her debut in the role, guiding attendees through Sulwhasoo’s six-decade legacy of ginseng innovation and introducing a breakthrough expansion of its iconic Ginseng Revival collection.

Sulwhasoo’s premium segment has been a key driver for Amorepacific Group, delivering robust growth in North America and Europe. Yet in China, the brand has yet to fully reclaim its historical resonance. This high-energy, large-scale launch served as both a showcase of the brand’s scientific artistry and a strategic statement: Sulwhasoo is repositioning itself to win back the hearts of Chinese consumers.

Im Yoon-ah graced the event in an elegant white gown, epitomizing the concept of “timeless beauty.” She shared: “Becoming Sulwhasoo’s global ambassador allowed me to deeply appreciate the brand’s 60-year commitment to ginseng research—a story I find truly inspiring. Sulwhasoo offers a vision of beauty that transcends time, and I hope everyone discovers their own radiant self through its products.”

The launch featured two immersive experiences, which blended art, heritage, and technology to narrate Sulwhasoo’s ginseng journey, and introduced its groundbreaking “skin longevity” framework and reimagined its hero product—the Sixth Generation Concentrated Ginseng Renewing Cream—as a fusion of science and rejuvenation.

The new Concentrated Ginseng Rejuvenating Cream represents Sulwhasoo’s latest innovation. Supported by barrier-strengthening actives, it delivers multi-layer repair from the dermis outward. The bottle’s dawn-inspired gradient and organic curves reflect a narrative of renewal and optimism.