On January 25th, Urban Decay, a renowned American makeup brand under the L'Oréal Group, made a striking debut in Shenzhen's MixC World with its pop-up store, open from January 25th to February 3rd.
At 10 a.m. on January 25th, the buzz around Urban Decay's pop-up was palpable. The event featured the celebrated trend artist BIKE, who brought his artistic flair to decode Los Angeles' trendy DNA, setting the stage for Shenzhen's fiery makeup scene. A highlight was the appearance of Urban Decay's China Eye Makeup Trial Officer, Ali Bei Bei, who shared her unique insights into playful makeup artistry, showcasing a diverse array of creative looks.
In a special collaboration with Tmall Little Black Box, the brand's new products, 24/7 MOONDUST GLITTER EYESHADOW SINGLES, made a dazzling entrance.
During this eventful period, the streets came alive with spectacular skateboarding shows, boundless street graffiti, and dynamic DJ LIVE Shows, embodying the essence of street culture. This perfectly captured Urban Decay's edgy spirit, adding a touch of uninhibited freedom to the area.
The pop-up reflected Urban Decay's cutting-edge, individualistic "California style," set against a backdrop of its iconic purple. Integrating diverse elements like vinyl records, skateboards, and food trucks, it featured attractions like the NAKED Skate Shop, MOONDUST, DRINKING BAR, DINING ROOM, and UD PLAZA. These spots created a relaxed, free-spirited, and creative Los Angeles vibe. "From LA to Shenzhen," the pop-up vividly showcased Urban Decay's bold and distinctive California spirit, highlighting its fashion-forward personality and inclusive attitude.