Urban Decay Arrives in Shenzhen

On January 25th, Urban Decay, a renowned American makeup brand under the L'Oréal Group, made a striking debut in Shenzhen's MixC World with its pop-up store, open from January 25th to February 3rd.

At 10 a.m. on January 25th, the buzz around Urban Decay's pop-up was palpable. The event featured the celebrated trend artist BIKE, who brought his artistic flair to decode Los Angeles' trendy DNA, setting the stage for Shenzhen's fiery makeup scene. A highlight was the appearance of Urban Decay's China Eye Makeup Trial Officer, Ali Bei Bei, who shared her unique insights into playful makeup artistry, showcasing a diverse array of creative looks.<