Valentino Names Jolin Tsai as Its Brand Ambassador

Valentino has announced that the famous Chinese pop singer Jolin Tsai has officially become the brand ambassador and will feature in the global advertising special edition for the Spring/Summer 2024 L'École collection. The advertisement was shot by renowned photographers Mert Alas and Marcus Piggott, in New York.

Under the creative vision of Pierpaolo Piccioli, Valentino has been on a quest for figures who truly reflect its core values of authenticity, inclusivity, and uniqueness. Tsai, with her unwavering passion for music and the stage, epitomizes the modern voice of the music world, seamlessly resonating with Valentino's DI.Vas ethos.

For this campaign, Valentino steps away from traditional regional ambassadorship, uniting DI.Vas from various backgrounds to celebrate the multiplicity Piccioli champions.

Piccioli expressed his excitement, "Having Jolin join our Valentino DI.Vas is a joy. Her music, characterized by its inclusiveness and innovation, captures the essence of what I admire in performance art. Her energy is magical, always bringing something new to the table and showcasing her incredible charm. Her presence is a testament to music's power in forging unbelievable connections. With her on board, the Valentino community is set to embrace even greater diversity."

Tsai shared her enthusiasm for the partnership, "Each Valentino show, led by Pierpaolo Piccioli, aims to challenge and redefine conventions, infusing each collection with a distinct personality and attitude. This mirrors my approach to every performance, where I strive for breakthroughs and innovation. I'm excited to collaborate with Pierpaolo Piccioli, bringing more creativity and surprises to the forefront."