DFS Launchs Boutiques in Chongqing Jiangbei International Airport

Chongqing, September 3, 2023 – DFS, the world’s famous luxury travel retailer, made a grand entrance at Chongqing Jiangbei International Airport T3A with the phase 2 grand opening of its Fashion, Watches and Jewelry concession featuring over 30 internationally renowned luxury brands. 

Within the boutiques, spanning an impressive 2,000 square meters standing as one of China's largest airport retail spaces so far, travelers to the airport are able to shop from brands such as Bvlgari, Valentino, Moncler, Qeelin, Montblanc, Zegna, Emporio Armani, Bally, Versace, MaxMara, Ralph Lauren, Chloé, Coach and Tory Burch. 

Nancy Liu, President of DFS China, led the ceremonial inauguration, graced by distinguished guests including Mr. Tan Kiat How, Senior Minister of State for National Development and Senior Minister of State for Communications and Information, Mr. Peter Tan, Ambassador of Singapore to China, Mr. Chen Mingbo, Executive Vice Mayor of Chongqing, Changi Airport Group CEO and Changi Airports International Chairman Lee Seow Hiang; Chongqing Airport Group Chairman and General Manager Dai Ke; and Chongqing Airport Group Deputy General Manager and Sino-Singapore Chongqing Airport Commercial Management Co. Ltd Chairwoman Chen Shiqin. 

Liu expressed her sentiments at the opening ceremony, stating, "It is my great honor to introduce and unveil the DFS Chongqing Jiangbei International Airport boutiques to all our esteemed guests. Chongqing is our first Chinese domestic airport concession hence, our partnership with the Sino-Singapore (Chongqing) Airport Commercial Management Company for this vital project holds immense significance. As the world's leading luxury travel retailer under the LVMH group, DFS embodies trust and excellence in the airport retail industry. We recently received the Outstanding Contribution Award from the Chongqing Airport Group in April 2023 which highlighted our pioneering efforts to enhance the airport's business environment. Looking forward, we are committed to forging new retail legends with our strategic partners, enhancing travelers' retail experiences in China." 

This one-stop luxury hub is a testament to DFS' extensive expertise in the luxury travel retail sector spanning over 60 years in airport and city center store operations,Its official debut signifies not just a fresh beginning but a substantial stride in DFS's global strategy to enter the China market, as an integral part of the multi-formats and channels business development approach in the luxury travel retail sector.