Breitling Opens New Boutique at Shanghai’s Qiantan Taikoo Li

Breitling has officially opened a new boutique at Shanghai’s Qiantan Taikoo Li, a significant event for the brand as it celebrates its 140th anniversary this year.

The boutique's design sticks to the brand's signature industrial loft style, with a striking combination of black steel framing and the brand’s iconic bright yellow, creating a bold and dynamic visual identity. Inside, the warm, vintage feel is enhanced by the backdrop of red-brick walls and worn leather sofas, evoking a modern yet nostalgic atmosphere.<