Guerlain Celebrates the Launch of Fourth-Generation Abeille Royale Youth Watery Oil Serum in Shanghai

On February 20, French luxury skincare brand Guerlain, in partnership with global brand ambassador Dylan Wang, hosted a launch event for the fourth-generation Abeille Royale Youth Watery Oil Serum at the breezy Luxun Park Hall in Shanghai.

The event was attended by top executives from LVMH Group and Guerlain, as well as R&D experts from LVMH Group, all of whom celebrated the debut of the innovative new serum.

Dylan Wang, Guerlain's global ambassador, made a special appearance at the event, sharing his trip with Guerlain in Paris. During his trip, he was captivated by the unique qualities of black bee honey, gaining a deep appreciation for Guerlain's Bee Conservation Program and its commitment to nature and sustainability. Along with his travel insights, he also shared his experience with the new fourth-generation Abeille Royale serum.

Guerlain has long been closely associated with the guardians of the environment—bees. From the iconic Bee Bottle (Flacon aux Abeilles), a hallmark of the brand for 172 years, to many of its product formulas, bees and honey have always been integral to Guerlain's identity.

The fourth-generation serum preserves the exquisite sensory experience of the original formula, with its signature water-oil texture and micro-beads that create a lightweight, silky feeling on the skin. As the latest iteration, this serum introduces three types of repairing black bee honey for the first time: honey from the Isle of Ouessant in France, honey from Connemara in Ireland, and honey from the Koster Islands in Norway. Additionally, the serum includes Guerlain's royal jelly, and together, these ingredients work to activate the skin's natural repair processes.

Guerlain Abeille Royale Youth Watery Oil Serum from the Imperial Bee Series