Studio Nicholson + Zara Collaboration Series Held Its Premiere Preview in China

The Studio Nicholson + Zara collaboration series launched globally on 27th November. The success of last year's collaboration led to the creation of this collection - a new limited-edition line that includes womenswear, menswear, and furniture items. Notably, this extension into womenswear is a first for the series.

The campaign for the series, shot by Louise & Maria Thornfeldt. The full series was released on November 25th in select stores and the official website in China, and globally on November 27th.
 

Nick Wakeman, the founder and creative director of Studio Nicholson, and Zara shared a vision of "redefining modernity with timeless silhouettes" in this collaboration. Wakeman interconnected the three series, showcasing her taste, style, and a materials-first philosophy.

The women's wear reflects Wakeman's meticulous and refined approach, with classic deconstructed pieces that resonate with Studio Nicholson's modular wardrobe ethos. Each piece in this avant-garde series is a blend of distinct, modern designs and advanced manufacturing.

Men’s clothing uses the architectural “kit-of-parts” theory, focusing on versatility and comfort. Each item with unique detailing, is crafted from materials comparable to the women's collection, adding a relax and casual sophistication to modern masculinity.

The series continues Wakeman's commitment to sustainability and quality, featuring materials like RWS wool, organic cotton, recycled cashmere, recycled down and more. "Innovating with sustainable fabrics and natural materials has been central to the collaboration, a source of great pride," Wakeman states. Since Studio Nicholson's inception in 2010, "materials first" has been her guiding principle, emphasizing texture.

Speaking about homeware, Nick Wakeman explained, “This is another exciting area that Zara is inviting us to explore together. The works include a marble table lamp with a paper shade, an RWS wool blanket made from the same material as the clothes, and I design compositional objects for multi-functional purposes. I hope these pieces can elevate our homes and spaces. Studio Nicholson has always had a rebellious gene, going against ephemeral trends and accepted traditions. Therefore, we will not place them classified as ‘furniture’, instead they are described as ‘accents’ designed to add texture and interest to a room, much like the layers we installed in our modular wardrobe each season. Home is our personal space — This is where we can set our own rules!”

From November 25th to December 3rd, Studio Nicholson + Zara set up a special pop-up at Fanji (370 Wukang Road, Shanghai) for the official release of the series. The space continues the minimalist style of the series, comprehensively showcasing womenswear, menswear, and home furnishings series respectively, architectural elements of Studio Nicholson + Zara: functionality, modernity, and fun. Nick Wakeman also attended the event on November 24th to witness the launch of the collaboration series in Asia.